In digital marketing, your website is the central landing page that customers should see at every stage of the conversion funnel. Whether they are looking at a blog post, exploring your services page, or making a purchase, a majority of your customer interactions will occur on your site. Therefore, website design is extremely important for search engine optimization, conversions and audience engagement.
So how do you choose the best web design for your business? While there are basic foundations that every website should have, let your creativity stem from your site’s functionality. For creative inspiration for your new online space, look at these nine website designs.
THE COOL CLUB
This website by The Cool Club smoothly incorporates microinteractions within its designs. When you first enter the homepage, cards fly out of a card box and continue to shuffle out by clicking on the block. As you hover over the words in the navigation, they wiggle and wave accordingly. The design attracts users and invites them deeper into the site.
Powerful use of white space throughout the digital property also highlights products and draws visitors in for easy and accessible browsing.
WAAARK
Waaark integrates elegant fluidity and sophisticated illustration into their website’s design to catch the reader’s eye. The mix of color with not-so-subtle splashes of movement stay on trend with increasingly popular digital interface designs. Additionally, including fluid effects drastically retains new users to the company’s platform.
MANUEL RUEDA
In this video freelancer’s one-page site, the parallax feature arises as the main feature. As you scroll through the seemingly-endless slide, you will come across videos folding up like they are presenting themselves on the big screen. The end result is a user-friendly experience that engages you as if you were watching a movie. While there are some downfalls to using the parallax effect, it’s practical for highlighting important products and visual hierarchies.
VINTAGE WEB PRODUCTION
This website by Vintage combines dynamic text and high-quality graphic design with microinteractions for an engaging session. The visitor controls the experience, pixelating titles and warping motion graphics to reach the content behind the black screen. The digital playground gives way to a blog, showreel and slideshow portfolio, and invites users to continue explore the company’s multiple platforms.
NOT YOUR STANDARD
In this minimalist blogger’s mosaic website design, the navigation bar steals the show. The vertical strip on the left side smoothly slides out when you click on a topic and seamlessly returns to its position when the next page loads. Adding these real-time elements to your navigation system increases user experience friendliness.
MARK GOLDSTEIN
A color scheme can make or break a website. Mark Goldstein uses a gradient of rainbow colors to entice site visitors and immediately showcase his creative design abilities. Enhance your website design with the right color scheme to attract your highest-quality prospect and convert more leads into customers.
DINNER FOR FIVE
Dinner for Five is owned by a freelance visual designer who organizes his website design with a clear and intuitive visual hierarchy. The flow of the font glides your focus from one element to the next, helping readers find information quickly. Use diverse typography, placements, sizes, alignments and layouts to elevate your website design and enhance user experience.
LA SHOP STUDIOS
The Canadian-based music studio cleverly incorporates sound in their website design. As you move across the homepage and menu, notes ring out and visitors can make their own sound designs while they browse the company’s services. This uncommon addition to La Shop Studio’s website design uniquely attracts and retains potential customers that land on their site.
NIXON WATCHES
The newly-renovated website design for Nixon Watches showcases multiple paths to purchase and an adaptability to mobile and desktop platforms. The site also utilizes recommendation engines that enable customized content for each individual user. While there aren’t any time-stopping features in the site’s design, the functionality of the online space ticks the company’s goals forward.
