Customers are the lifeblood of every business, and as a business owner, it’s important that you engage with them. While this principle seems simple, many companies don’t understand the significance…
Before the age of the Internet, brands made their first impressions on customers through their product packaging or their brick-and-mortar storefronts. However, with the rise of e-commerce and the accessibility…
The question marketing managers have had for years is “How do we track our marketing exposure and impact?” While seeing your name in bold print is always a good thing,…
WHAT IS KEYWORD RESEARCH? Keyword research is a critical search engine optimization (SEO) task that includes identifying popular words and phrases people enter into search engines. As marketers research keywords,…
Getting Google reviews from your customers is extremely important and beneficial for your business, especially in today’s digital marketing arena. In a recent survey by the Podium, researchers found that…
Digital marketing can seem overwhelming at first. While your primary goal is to engage customers online, you also must understand the entire customer value journey. Then you need to build…
In digital marketing, your website is the central landing page that customers should see at every stage of the conversion funnel. Whether they are looking at a blog post, exploring…
Search engine optimization, or SEO, is a crucial element to successful digital marketing. Search marketing encompasses both the technical and creative components required to improve rankings on search engine result…
YouTube is a huge battleground for political candidates as voters have turned to devices and media platforms to gather their information about the races. According to Google, users viewed 110…
Halloween is a great time for everyone to get into character – even businesses. Since the beginning of marketing and advertising, companies have used the holiday to show that they…
