WHAT WE CAN LEARN FROM THE “IHOB” MARKETING CAMPAIGN Going viral is a coveted position on the Internet. Businesses of all sizes work tirelessly to create marketing campaigns that will…
WHAT IS IGTV & WHAT DOES IT MEAN FOR DIGITAL MARKETING? Last Wednesday, Instagram launched a new platform on its app called IGTV that allows users to upload and watch…
Search engine optimization, or SEO, is a crucial yet confusing element in digital marketing. Without SEO, your website might never be found in a search by potential customers, but trying…
Marketing can be seen through the same lens as a dating relationship: you don’t go from first meeting someone to asking them to marry you in a few minutes. Instead,…
The World Cup is a month of soccer featuring 32 teams from across the world. Millions of people from almost every country watch countless hours of coverage from the tournament,…
Since its emergence, Twitter has been a forum for witty thoughts and viral content. Today, businesses use Twitter as a customer service channel to engage with audiences worldwide. While Facebook…
Without measurement, marketing would turn from a science to a mere theory. For many business owners, marketing is a dispensable expense – something that will only be accommodated when there’s…
If you own a Facebook business Page, you may have gotten an email from the networking company like this recently. Facebook announced they are changing the template for business Pages…
We’ve been writing about video for a while. That’s because right now, video is the frontrunner of digital content. If you’ve read some of our recent blogs, you’ve learned that…
If you’re a small business owner, you probably want to reach as many potential customers as you can. That’s why you’re on social media and that’s why you place ads…
