7 Business Leadership and Digital Marketing Articles to Read On Your Day Off
After a long week of work, you probably want to let your mind wander mindlessly as you catch up on your favorite TV shows or scroll through social media. But…
20 SOCIAL MEDIA STATISTICS TO KNOW IN 2020
GENERAL SOCIAL MEDIA STATISTICS The average amount of time spent on social media is 144 minutes per day. Social media has seen an uptick in users over the last couple…
YOUTUBE ADVERTISING 101: WHAT DIGITAL MARKETERS CAN LEARN FROM POLITICS
YouTube is a huge battleground for political candidates as voters have turned to devices and media platforms to gather their information about the races. According to Google, users viewed 110…
8 BRANDS GET INTO CHARACTER WITH THESE SCARY GOOD HALLOWEEN COMMERCIALS
Halloween is a great time for everyone to get into character – even businesses. Since the beginning of marketing and advertising, companies have used the holiday to show that they…
A GUIDE TO USING THE BEST IMAGES FOR YOUR DIGITAL CONTENT
Advertisements only have a few seconds to grab an audience’s attention. Since the human brain can process images in as little as 13 milliseconds, advertisers and marketers are prompted to…
SEO FREQUENTLY ASKED QUESTIONS: WHAT ARE BACKLINKS?
Search engine optimization (SEO) has many foundational elements that are critical for success: content, keywords, meta titles and descriptions, directories and backlinks. These links are the basis for search engines’…
MAKING THE BEST INTRODUCTION: HOW TO WRITE AN INSTAGRAM BIO
Instagram is one of the leading social media platforms for businesses to share content and advertise. Beautiful photos help businesses stand out on the app, but Instagram bios also play…
ALABAMA SMALL BUSINESSES MAY SEEK SBA COVID-19 DISASTER LOANS
ANNOUNCEMENT: On March 21, 2020, Governor Kay Ivey, announced that small businesses located in Alabama negatively impacted by the coronavirus pandemic may be eligible for assistance under the U.S. Small…
PIVOTING YOUR BUSINESS & BRANDING DURING COVID-19
As a growing number of states issue shelter in place orders, it makes sense for brands to give customers regular updates on practical matters or any changes to operations at…
