HVAC COMPANY UTILIZES PROGRAMMATIC BEHAVIORAL TARGETING TO GENERATE 5,535 CONVERSIONS
HVAC Service Provider
CLIENT
One Year
Campaign LENGTH
Objective
Expand HVAC service calls and increase market share.
Challenge
With previous advertising, the HVAC company was never able to successfully tie back any sales from their marketing efforts.
Solution
Our team created a Display campaign where we were able to target specific behaviors such as people in need of Home Repair & Maintenance and people who have searched for HVAC & Climate Control companies in the recent past.
RESULTS :
The campaign was initially supposed to run for one month, but due to increase business, the HVAC company renewed for over a year and the campaign has generated over 7,000 clicks and 5,550 conversions!
KEY FINDINGS :
The people who received the ad multiple times had a 3.33% click-through rate (CTR)! The more ads the client sees from a company the more likely they are to click on the ad to learn about your business!
