KEYWORD SEARCH RETARGETING

There are 3.5 billion keyword searches per day…
over 40,000 search queries every second

Imagine a mother needing ideas for a quick dinner.

She opens her laptop and types in the words, “20 minute dinners” into Google.
In under a second she has the answer to her most pressing, in-the-moment problem.
The words she typed in are called keywords (or search queries), and to say she’s the only person searching online is the understatement of the century.
Though it may be hard to comprehend, there are 3.5 billion keyword searches per day…over 40,000 search queries every second.
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“What this means to your business is, there are people online every day searching for what you have to offer them.”

If you’ve chosen the right keywords, you can easily retarget that interested person as they continue to search the internet.

Keyword retargeting campaigns are how most successful business is done online.

With all this retargeting activity, its no wonder there is still some confusion about keyword search retargeting.

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What is Keyword Search Retargeting?

Many small business owners confuse Keyword Search Retargeting with Website Retargeting.
There is a significant difference, however.
Keyword Search Retargeting (also known as Search Retargeting), is a marketing tactic that retargets individuals who have typed specific keywords into a search engine, like Google.
We then retarget customers with online display ads that match (or closely match) their own keywords.
In this way, we tap into their own “voice of customer” intent.
In other words, individuals who use specific keywords are showing “intent” to buy, now or in the future.
That’s why “keyword intent data” is considered the most effective targeting data available.
Learn More

What is Keyword Search Retargeting?

Many small business owners confuse Keyword Search Retargeting with Website Retargeting.
There is a significant difference, however.
Keyword Search Retargeting (also known as Search Retargeting), is a marketing tactic that retargets individuals who have typed specific keywords into a search engine, like Google.
We then retarget customers with online display ads that match (or closely match) their own keywords.
In this way, we tap into their own “voice of customer” intent.
In other words, individuals who use specific keywords are showing “intent” to buy, now or in the future.
That’s why “keyword intent data” is considered the most effective targeting data available.
Learn More

To take advantage of this intentional search, Starnes Media creates retargeting campaigns with well-chosen keywords that are relevant to your business, products or services.

From there, we create beautiful display ads that match the search intent, and place those ads in front of the user online.
For example, if you are a carpet cleaning service, you might want to serve display ads to users who have searched for “carpet cleaning,” or “rug cleaning companies”.
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Again, this retargeting strategy can be highly successful because it uses search intent to connect with shoppers.
The customer may or may not know about you (that’s why they are searching), but they are showing interest in the product or service you offer.

“Keyword Search Retargeting uses the
keywords a person types into a search engine, and then retargets them with display ads. It doesn’t matter if they’ve never heard of your product, service, or company.”

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The customer may or may not know about you (that’s why they are searching), but they are showing interest in the product or service you offer.

“Keyword Search Retargeting uses the
keywords a person types into a search engine,
and then retargets them with display ads. It doesn’t matter if they’ve never heard of your product, service, or company.”

Learn More
The customer may or may not know about you (that’s why they are searching), but they are showing interest in the product or service you offer.

“Keyword Search Retargeting uses the
keywords a person types into a search engine,
and then retargets them with display ads. It doesn’t matter if they’ve never heard of your product, service, or company.”

Learn More
What makes Keyword Search Retargeting even better is that the ads are based on display inventory.
That means these ads can be a lot more affordable to put in front of your prospects than highly
competitive keywords where bidding wars drive the CPC (cost per click) in through the roof.
These ads also enable Starnes Media to create visually impactful, branded ads for you that are not possible
with PPC (Pay Per Click) campaigns.
What makes Keyword Search Retargeting even better is that the ads are based on display inventory.
That means these ads can be a lot more affordable to put in front of your prospects than highly
competitive keywords where bidding wars drive the CPC (cost per click) in through the roof.
These ads also enable Starnes Media to create visually impactful, branded ads for you that are not possible
with PPC (Pay Per Click) campaigns.
What makes Keyword Search Retargeting even better is that the ads are based on display inventory.
That means these ads can be a lot more affordable to put in front of your prospects than highly
competitive keywords where bidding wars drive the CPC (cost per click) in through the roof.
These ads also enable Starnes Media to create visually impactful, branded ads for you that are not possible
with PPC (Pay Per Click) campaigns.

The Benefits of Keyword Search Retargeting For Your Business

Customer/Searcher
Intent:

Keyword Search Retargeting works incredibly well because it’s based on a shopper’s own search keywords—or keywords that closely resemble them. It effectively taps into voice-of-customer language that effectively captures the intent of a customer.

Greatly Improved
ROI:

Keyword search retargeting allows business owners to capture the power of intentional keyword search at serious discounts. That’s because a business can sidestep the SEM (Search Engine Marketing) bidding wars. Search retargeting has been known to save up to 96% per click over SEM.

It’s a Natural
Extension of SEM:

Keyword Search Retargeting allows business owners to think like their customers, using the same language their customers will use. It allows for real-time bidding and optimization.

The Benefits of Keyword Search Retargeting For Your Business

Customer/Searcher
Intent:

Greatly Improved
ROI:

Customer/Searcher
Intent:

Greatly Improved
ROI:

It’s a Natural
Extension of SEM:

Keyword Search Retargeting works incredibly well because it’s based on a shopper’s own search keywords—or keywords that closely resemble them. It effectively taps into voice-of-customer language that effectively captures the intent of a customer.

Keyword search retargeting allows business owners to capture the power of intentional keyword search at serious discounts. That’s because a business can sidestep the SEM (Search Engine Marketing) bidding wars. Search retargeting has been known to save up to 96% per click over SEM.

It’s a Natural
Extension of SEM:

Keyword Search Retargeting allows business owners to think like their customers, using the same language their customers will use. It allows for real-time bidding and optimization.

Keyword Search Retargeting works incredibly well because it’s based on a shopper’s own search keywords—or keywords that closely resemble them. It effectively taps into voice-of-customer language that effectively captures the intent of a customer.

Keyword search retargeting allows business owners to capture the power of intentional keyword search at serious discounts. That’s because a business can sidestep the SEM (Search Engine Marketing) bidding wars. Search retargeting has been known to save up to 96% per click over SEM.

Keyword Search Retargeting allows business owners to think like their customers, using the same language their customers will use. It allows for real-time bidding and optimization.